Selected work
Campaigns Built on Clear Evidence
Each case study outlines the market challenge, strategic intervention, and key findings. Optimization covers search intent, audience targeting, and post-click conversion rates.
Illustrative benchmarks reflect real operational scenarios and testing methodologies.
Industry: B2B SaaS
Organic Growth for a Software Platform
Challenge: Strong product, weak search visibility and thin content around high-intent queries.
Approach: Keyword mapping by search intent, a content calendar built around buyer questions, and technical SEO fixes.
+180%
Organic traffic
Industry: E-commerce
Profitable Paid Search for a Retail Brand
Challenge: Rising cost per click and broad keywords diluting return on spend.
Approach: Restructured campaigns by product intent, negative keyword cleanup, and tested landing page variants.
3.4x
ROAS
Industry: Professional services
Lead Generation for a Consulting Firm
Challenge: Inconsistent inbound inquiries and unclear lead quality from paid social.
Approach: Audience segmentation, lead magnet redesign, and a nurture email sequence aligned to qualification criteria.
+65%
Qualified leads
Industry: Local services
Cost Efficiency for a Service Provider
Challenge: High acquisition costs from generic audiences and low landing page conversion.
Approach: Geo-targeted campaigns, conversion-focused page rewrites, and weekly testing of creative and offers.
-28%
Cost per lead
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