Insights
Practical marketing, tested in the field
Breakdowns of search shifts, ad auction dynamics, attribution, and conversion testing, written for founders and marketers who need to act on them.
Recent articles
Three recent essays on acquisition, measurement, and scaling channels without waste.
Search
Reading search algorithm shifts
How to separate a ranking change from a seasonal dip, and which signals to check before changing content.
Paid media
How ad auctions really behave
A practical look at bidding, competition, and why cost per click moves even when the campaign stays the same.
Analytics
Attribution and tracking setup
Frameworks for clean conversion tracking, sensible attribution windows, and testing that holds up under review.
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